Alex Hormozi

Alex Hormozi is a highly successful American entrepreneur, investor, and philanthropist best known for his brutally honest and highly actionable advice on business acquisition and scaling. His journey began in the fitness industry, where he scaled a small portfolio of gyms before successfully creating and selling Gym Launch, a company focused on helping gym owners systemize and scale their operations. Hormozi aggregated his business holdings under Acquisition.com, a portfolio company that invests in, and consults for, existing businesses aiming to reach $10 million in annual revenue and beyond. Hormozi’s philosophy, widely shared across his massive social media presence, centers on creating undeniable value through his 'Value Equation': delivering the Dream Outcome with a high Perceived Likelihood of Achievement, while minimizing Time Delay, Effort, and Sacrifice. He emphasizes solving challenging problems for others and prioritizing monetization and systems before focusing heavily on customer acquisition. His major impact stems from demystifying complex business strategies and presenting them in simple, digestible frameworks, making high-level entrepreneurial tactics accessible to small business owners globally. His self-published bestsellers, '$100M Offers' and '$100M Leads,' have become foundational texts for modern marketers and entrepreneurs. Along with his wife, Leila Hormozi, he focuses on scaling their portfolio and providing free educational content, cementing his role as one of the most influential contemporary business mentors.

• •He sold his first successful gym business for $1 to focus entirely on Gym Launch.
• •Hormozi maintains a minimalist wardrobe (usually black t-shirts) to reduce decision fatigue.
• •He is known for his extensive charitable efforts and has committed to giving away a significant portion of his wealth.
• •He originally intended to pursue a career in medicine before switching to business consulting.